Marketing reports your team actually opens.

Both. Most engagements start with an audit of the current GA4 property to flag bad events, broken conversions, double-counted sessions, and missing channels. We then rebuild the pieces that are wrong without nuking the historical data you do trust.

Because each tool counts a session, a conversion, and a source differently, and your tag setup makes those gaps worse. We document the discrepancies, fix the ones that are fixable (consent mode, cross-domain, server-side, channel groupings), and tell you which platform to use for which question so meetings stop turning into number debates.

Looker Studio for fast, free, shareable reporting that connects natively to Google and most ad platforms. We move to a custom dashboard layer on BigQuery, PostgreSQL, or Metabase when you outgrow Looker's blending limits, need row-level security, or want a warehouse you own outright.

Server-side tracking moves your analytics and ad pixels off the browser and into a server you control, which restores conversion data lost to iOS, ad blockers, and the cookie deprecation wave. If paid media is more than a small percentage of your marketing budget, the recovered conversion volume usually pays for the setup inside a quarter.

Platform-native attribution only knows about its own platform. True multi-touch attribution joins GA4, ad platforms, your CRM, offline conversions, and direct/organic touches, then assigns credit across the full journey. The output is a real answer to "what should we spend more on next month," not a self-promoting report from the platform that wants your budget.

Yes, most of our engagements run this way. We pair with internal analysts or engineers, ship the marketing-specific pipelines and dashboards they do not have time for, and hand over documented SQL, dbt models, and runbooks so nothing becomes a black box.

Yes. Everything we build lives in accounts you own: your GA4 property, your Tag Manager containers, your Looker Studio reports, and any BigQuery or PostgreSQL warehouse sits under your billing. We hand over documented SQL, dbt models, and runbooks as we go, so nothing becomes a black box only we can operate. If we part ways, your reporting keeps running exactly as it did the day before.

Yes. We sign DPAs, build consent mode v2 into every GA4 and GTM rollout, route server-side traffic through first-party domains, and document data retention so you stay aligned with GDPR, CCPA, and the various state laws coming online.