Brand development that survives contact with the real world.
Positioning, messaging, and an identity drawn for the press and the plotter, then rolled out across your site, your channels, and your building.
What gets handed over: the drawing and its rules.
What the work
returned.
Most brand work here ships inside longer engagements, so these are whole-job numbers. Here is what each came from.
Automation in Bulk Label Editing
Label design and print production, 2,000+ labels per run
Read case study
annual sales (from $0)
A decade of brand and store work: a leather shop that now sells nationwide
Read case studyThe variety of products and services they offer have greatly contributed to our business's success over the past couple of years.
- Clear space one drawn unit on every side, measured rather than eyeballed.
- Minimum size the smallest print and screen size it may appear at.
- One color the version an embroiderer or a rubber stamp can reproduce.
A brand is what still works after the logo leaves the pitch deck.
The mark is the easy part. What makes a business look like one business is the boring half, and it is written down. The shop that prints and cuts the result shares our floor, so we specify Pantone targets we can hit.
- You paid for branding and got a logo suite.
- The guidelines sit in a folder nobody opens.
- The sign vendor color-matched your red by eye.
What You Get
All six, with the revision rounds named in the scope.
How it runs
Discovery and positioning
We interview you and your team, map the field, and name the position only you can hold.
Messaging and voice
Positioning becomes words your team can say out loud: tagline, value props, voice guide.
Identity built for production
Logo system, color, and type drawn against what a press and a plotter can reproduce.
Guidelines as a working toolkit
Templates, production files, copy snippets, and contrast-checked color pairings, so outside vendors stay on brand.
Rollout across every surface
Our web, content, and social teams relaunch the channels while American Paintbrush produces the signage.
How Brand Development is priced
This gets quoted at every size. Here is where Mondo sits.
Mondo prices brand work as a flat, written project, sized to how much strategy, how many marks, and how much of the rollout the work needs.
Questions
& Answers
A refresh keeps the strategy and updates the expression. A rebrand resets positioning, messaging, and identity. We say which one you need.
Strategy and identity run 8 to 14 weeks, fixed in writing at kickoff. The physical rollout runs about 90 days after that.
Often, yes. We check the mark holds up small, in one color, and in cut vinyl, then build the system around it.
We produce them. American Paintbrush, the Laramie sign and print shop we run every job through, fabricates the signage, wraps the vehicles, and runs the print.
We scope it after a discovery call and put the number in writing before you commit. Production is quoted per project.
Build a brand that actually ships.
Tell us what your brand needs to do this year, and what already exists. The first thing back is a scope, not a pitch deck.
- A scope and a timeline in writing
- Refresh or rebrand, a straight read in two business days