Optimizing Google Ads for ECCNC
In just six months, we helped ECCNC gain over 630 real, tracked conversions through Google Ads, while spending $1,000 less on ad spend. With improved tracking, campaign optimization, and direct collaboration with their internal team, ECCNC saw significant growth in patient leads and web traffic.
The challenge and the work
ECCNC (Eye Care Center of Northern Colorado) turned to us for help optimizing their Google Ads strategy with a goal of increasing real patient conversions, not just surface-level ad engagement. Working closely with ECCNC’s internal marketing and communications manager, we developed a hands-on, collaborative approach to campaign management that focused on clarity, accountability, and return on investment.
Rather than a “set it and forget it” method, we managed ECCNC’s Google Ads campaigns daily, refining keywords, audiences, and targeting to ensure that each service and doctor was properly represented and booked. We launched multiple campaigns based on target groups and services to keep everything organized and performance-focused.
One of the most valuable layers we added was call tracking through WhatConverts, which allowed us and ECCNC to evaluate every tracked conversation, determining if it came from a new patient, a returning patient, or spam. This allowed us to report back not just on ad clicks, but on true business impact.
What changed
Mondo’s approach to ECCNC’s Google Ads was rooted in strategy, precision, and real business outcomes, not vanity metrics. Instead of simply launching ads and watching from the sidelines, we took a hands-on approach, daily optimizations, real-time collaboration with ECCNC’s internal team, and careful alignment with their service priorities and goals.
We structured campaigns around specific services and doctors, refined keywords and targeting, and ran A/B tests on ad copy to ensure we were answering patient questions with clarity and relevance. This led to higher-quality clicks and stronger conversions. We also worked with ECCNC to review and optimize the landing pages tied to each campaign: ensuring pages loaded quickly, clearly communicated the offer, and made it easy for users to take action.
Our use of WhatConverts added another level of precision, allowing us and ECCNC to track the quality of every call generated from the ads. Calls were reviewed and labeled as new patients, returning patients, or spam, giving us clean, actionable data and a clear understanding of ROI.
The result wasn’t just more traffic: it was the right traffic. Here’s what we achieved in six months:
- 630+ confirmed conversions from real patient calls and form fills
- $1,000 reduction in ad spend compared to previous campaigns
- 155% increase in paid website traffic from Google Ads
- 20% increase in new users across the entire website
This case shows that when you combine technical expertise, daily optimization, and close collaboration, you don’t just get better ads: you get measurable business growth. Mondo brings that level of commitment to every client we serve.
Quality Work.
Proven Results.
If this is the kind of work you need, tell us what you are trying to grow.
