We took a saddle shop from $0 to $100K+ online.
We built the traffic, fixed the conversion path, and turned one-time buyers into repeat customers. The same framework works on your catalog.
Built on real eCommerce experience.
We took Texas Saddlery from $0 to $100K+ in annual online sales and 10,000+ monthly organic visitors without leaning on paid ads. A store built to convert, product and category pages written for the way people actually search, and the patience to let organic traffic compound.
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The same mechanics carry to any store where the boxes go out and the site takes orders.
Sound Familiar?
What ecommerce businesses tell us before we start.
The paid-ads math is breaking
Meta CPMs and Shopping bids keep climbing while margins stay flat. We reduce paid dependence by building organic product traffic, pushing 25 percent or more of revenue through email, and raising conversion so every visitor is worth more, so blended acquisition cost falls over time instead of rising.
Traffic that doesn't buy
You are paying for visitors and converting 1 percent while the typical store converts 2 to 3 percent. The problem is usually the experience, not the traffic. Weak photography, thin descriptions, missing reviews, and surprise shipping costs, all fixable through systematic testing.
Your products are invisible in search
Your product pages do not rank, your category pages are thin, and your blog traffic never buys anything. E-commerce SEO means optimizing an entire catalog for the searches buyers actually type, the discipline that took Texas Saddlery to 10,000+ monthly organic visitors.
Abandoned carts, no recovery
Roughly 70 percent of shoppers abandon their carts, and a well-built recovery sequence wins back 10 to 15 percent of those lost sales automatically, the easiest revenue in e-commerce if nobody is collecting it. We build the flow once and it works every day.
A full marketing team, pointed at your industry.
Product and category page optimization, long-tail buying queries, and technical work that keeps a large catalog crawlable, because ranking for the products you sell beats renting every click.
Explore Google Shopping & Feed ManagementFeed quality decides which auctions your products even enter, so we manage the feed, the bids, and the campaign structure as one system.
Explore Email & SMS Lifecycle FlowsThe five automated flows every store needs, welcome, abandoned cart, post-purchase, win-back, and browse abandonment, built to carry 25 percent or more of total revenue.
Explore Conversion Rate OptimizationProduct page and checkout testing that fixes the leaks, because doubling conversion doubles the return on every traffic dollar you already spend.
Explore Meta Ads & RetargetingProspecting and retargeting with disciplined creative testing, sized to what the unit economics support rather than what the platform recommends.
Explore Product PhotographyShoppers cannot touch your product, so listing shots, lifestyle imagery, and detail photos do the selling that a showroom would.
Explore Buying-Guide ContentComparison and how-to content that catches shoppers while they research, then routes them to the product pages that close the sale.
ExploreAn agency that actually gets your business.
Stores we actually shipped
Texas Saddlery went from no online presence to $100K+ in annual sales and 10,000+ monthly organic users. Summit Compression is in the portfolio too. Both are ours end to end.
Revenue, not sessions
Traffic is easy to buy and easy to report. We measure to purchases and to what a customer is worth after the first order, because that is the number that decides whether the spend was worth it.
The catalogue is a design problem
Product photography, art direction and the store build come from one team, so the images, the templates and the page speed are decided together rather than handed between vendors.
A number that speaks
for itself.
Questions
& Answers
Shopify, WooCommerce, BigCommerce, Magento, and Squarespace Commerce. We usually recommend Shopify for new stores and migrations, for its reliability and app ecosystem, and WooCommerce for businesses that need deep customization or already run WordPress. The platform matters less than the traffic, conversion, and retention work built on top of it, so we recommend based on your catalog and team, not a house default.
Early rankings on less competitive product terms usually move within 60 to 90 days, meaningful organic traffic shows up around months four to six, and compounding gains arrive at nine to twelve, the timeline behind Texas Saddlery's 10,000+ monthly organic visitors. We typically run Shopping campaigns for immediate revenue while the SEO asset builds, then let organic traffic lower your blended acquisition cost.
For most stores, yes, usually ahead of text ads: Shopping listings show the product, price, and store name before the click, so the buyer is pre-qualified. What separates profitable campaigns from expensive ones is feed optimization, campaign structure, and concentrating spend on your highest-margin products, since a neglected feed quietly caps how many auctions you can enter.
Five automated flows cover most of the revenue. A welcome sequence that converts subscribers into first buyers, an abandoned cart sequence spread over about 72 hours, a post-purchase sequence for reviews and repeat orders, a win-back for customers quiet 60 to 90 days, and browse abandonment for people who looked but never added to cart. Add two to four campaign sends a month and email should carry a quarter or more of total revenue.
Niche is an advantage online. Texas Saddlery sells Western saddles and tack to a narrow audience, and that specificity is why long-tail search worked so well. Fewer competitors bid on your terms, buyers search with precise language, and your email list is full of people who genuinely care about the category.
Where we work
E-commerce does not care where your warehouse is, and neither do we. Our teams work from Colorado, Florida, and Wyoming, and our clients ship nationwide from garages, fulfillment centers, and single-location shops. If the boxes go out and the site takes orders, we can work with you from anywhere.
Plus remote collaboration with clients well beyond those three states.
- Wyoming Laramie
- Colorado Denver
- Florida Inverness
We did it with saddles. Your catalog is easier.
Tell us your traffic, your conversion rate, and your email revenue share, and we will show you which of the three is costing you the most.
- Free consultation
- A real plan in 90 days
- No contract required