How to choose a marketing agency in 2026
How to choose a marketing agency in 2026: what to look for, what to avoid, and the seven questions every founder should ask before signing a retainer.
Why most agency engagements fail in the first 90 days, with concrete examples from the small business segment. Hint: it almost always traces back to mismatched expectations.
The seven questions to ask any agency before you sign: scope, deliverables, attribution, ownership, communication cadence, exit terms, and the one nobody asks about tooling.
What a strong first 30 days looks like with the right partner, with a week-by-week breakdown and a checklist you can hand your team on day one.